The future of CPG and retail is here; data-driven business decisions, digital transformation, and efficient operations are now essential to meet consumers’ evolving needs and fend off new competitors. Many PE-backed portfolio companies in the consumer and retail industry are rich in data but have yet to harness the full potential of the data they own. Kratos Partners helps retailers prioritize digital efforts as part of an adaptable value-creation strategy that is more responsive to customer needs than ever before and guides those looking to create and fund new sources of growth.